Graphic idea: the octopus. In the scientific community, it is considered the most intelligent
animal on the planet (or among the most intelligent ones). Our octopus searches, finds, and processes
in its brain the information retrieved to classify it semantically with its tentacles.
Chromatism and typography. In terms of visual language, the purple color transmits
"sophistication" and "exclusivity". The typography used transmits
an erudite image because it reminds the standard type font used frequently in book printing (culture necessary to
classify semantically the results of a search).
Name: Doctopush. It involves three concepts: "Docto", "Octopus",
and "Push" (energy, strong movement). It sounds well
and it can be understood internationally. Besides, it fits very well with the graphical representacion.